5 Rules For Self-Promoting on Instagram and Beyond
Ever feel like you've got to balance staying humble with growing your business?
Worried you might annoy your followers or friends when plugging your business or that upcoming event?
That’s totally normal.
And we love you for it.
But here’s the truth babe: If you don’t self-promote, nobody’s going to do it for you. (It’s literally in the name.)
You’re the best source of pump-ups your business can get and that’s why we’re sharing some rules we know are surefire ways to get comfy with promoting yourself and your business on social media and beyond.
Let’s get it going...
Rule 1: Babes Know Humble Doesn’t Mean Hiding Your Wins.
The first thing you’ve got to get locked down is your mindset. While you might not think there’s anything wrong with being super humble, you might not realize the impact playing small can have on your business.
Humility is a great trait but humility doesn’t mean hiding the success you’ve had because of how it might make other people feel.
You’re not in charge of their feelings.
But you are in charge of your business.
If you’re not sharing your wins, you’re probably missing out on opportunities to grow your business.
So go out there and be honest about all the ways you’re rocking your business!
Rule 2: Babes Use Video!
So how do you self-promote on social media?
You can create a post. You can pop up some stories.
But the thing we’d suggest right now is video.
You record a video and add it to IGTV. Create a quick one for your IG stories or take things up a notch and go live.
Videos are a fun and super engaging way to connect with your audience. Take a look at your likes, comments, and follows when you post a video that features you.
We’re willing to bet the engagement goes up.
And that’s because it’s YOU that your people want to see.
Rule 3: Babes Aren’t Afraid To Go Old School
Want to add an old-school twist to your self-promotion. Whip up some flyers in Canva, get yourself some business cards, and get personal by networking with others in your community (You can do this virtually if you can’t meet in person).
When you add personal touches like flyers, cards, and networking to your self-promotion approach you’re adding another way for people to get to know you.
The key here is to keep your flyers and cards on brand and be you when networking with others.
Speaking of being you...
Rule 4: Babes Keep It Real And Stay Authentic
The word “authentic” gets used a lot lately.
What does it even mean in the age of filters and followers? For us, it means taking the “you” in your business and sharing it with the world.
Whatever makes you and your business fun, interesting, or uniquely you: Highlight the heck out of that.
Are you a total nerd?
Are you clumsy as hell?
Do you love puppies a bit too much for some people? Awesome. Sharing those details with your customers and followers helps you to feel even more like a real person to those who connect with you.
This also helps you self-promote from a place of connection to your followers.
They know you. They like you.
And when you share your wins or plug something you’re working on, they’re going to be cheering you on!
And if you can show up without having to be perfect, you get bonus points.
Because we’re all craving some realness right now, right?
Rule 5: Babes Give Shout Outs To Their Community
Self-promoting and promoting your business doesn’t have to be something you do alone. Share your big wins, media mentions, upcoming launches, and big events with your community. Whether you ask them to share on social or not, there’s a pretty good chance they will.
And as you get comfier creating self-promoting moments yourself, you’ll probably find yourself sharing the wins of other people in your community too!
That new jewelry designer launched her spring line? That life coach opened enrollment? That fitness instructor added a new class? You know you’re already sharing those things.
So let others do the same for you
It’s that kind of self-promotion that helps us all grow!
Don’t Feel Like You Have a Community Yet? Looking To Grow The One You’ve Got?
We’ve got you.
We’re so ready to help you grow your business!